Notes on building software & AI
Practical, no-fluff articles on shipping software, AI agents and getting found online.

How to get your business found in ChatGPT and Perplexity
People increasingly ask an AI assistant instead of Googling. Here's how those tools decide who to recommend — and the practical steps to become one of the answers.

What a business website really costs in 2026
Quotes range from €500 to €50,000 for what sounds like the same thing. Here's what actually drives the price — and how to avoid paying for the wrong things.

How to deploy your Lovable or Bolt app to production
You built an app with Lovable, Bolt or Replit. Here's what it actually takes to get it live, safe and stable for real customers — in plain language.

Custom software vs off-the-shelf: a practical guide for SMBs
Ready-made tools are cheaper on day one. Custom software fits like a glove. Here's a clear way to decide which one your business actually needs — no sales spin.

AI agents for Dutch SMBs: what they actually do
Beyond the hype: down-to-earth ways small and mid-sized Benelux businesses are using AI agents today — and how to start safely. In plain language.